Sukiya's "Beef & Sesame Malatang Hot Pot Set" — How Long Is It Available? Price, Taste & Takeout Info [May 2026 Update]

目次

1. Sukiya Finally Launches a Malatang — A Serious Review from a Malatang Specialist Site
2. Quick Reference — Key Facts About the Beef & Sesame Malatang Hot Pot Set
3. "How Long Is Sukiya's Malatang Available?" — Bottom Line First
4. Breaking Down the Menu — What Makes It "Malatang"?
5. Is It Really Good Value? — Comparing Prices with Malatang Specialists
6. How Does It Compare to Other Sukiya Hot Pot Sets?
7. Reception — What the Public and Press Are Saying
8. Is Takeout Available? — Detailed Info on Take-Home Orders
9. How Many Calories? — Around 900 kcal for a Regular
10. Q&A — Common Questions About Sukiya's Malatang
11. For Those Who Want to Explore Authentic Malatang Further
12. Summary — Who Should Try Sukiya's Malatang Hot Pot Set
13. Related Articles

Sukiya Finally Launches a Malatang — A Serious Review from a Malatang Specialist Site

On October 28, 2025, Sukiya debuted its first-ever "malatang" menu item. The dish is called the "Beef & Sesame Malatang Hot Pot Set" (牛・胡麻麻辣湯鍋定食). At ¥980 for a regular set and ¥850 for the bowl alone, it offers a malatang (málà — numbing and spicy soup) experience at less than half the price of a specialty restaurant — a genuinely impactful launch.

That said, as a dedicated malatang enthusiast, there are things worth scrutinizing. The sesame-based broth is clearly adapted for Japanese palates, the wide-cut potato starch noodles are unusual, and the whole concept is built around eating it alongside rice — a distinctly gyudon-chain construct. Is this the same dish as authentic malatang, or is it a new genre entirely?

This page breaks down Sukiya's malatang hot pot set from the perspective of a malatang specialist site — covering price, calories, takeout availability, and how it differs from the authentic version, all based on the official press release dated October 21, 2025.

If you want to make authentic malatang at home, check out the Homemade Authentic Malatang Recipe as well.

Quick Reference — Key Facts About the Beef & Sesame Malatang Hot Pot Set

Here's a quick overview of what this item is all about.

| Release date | Tuesday, October 28, 2025, from 9:00 AM | | Sales period | October 28, 2025 onward (limited autumn/winter run — not listed on the official current menu as of May 2026, likely discontinued) | | Price (set) | Mini ¥950 / Regular ¥980 / Large ¥1,030 (tax included) | | Price (bowl only) | ¥850 (tax included) | | Released alongside | Beef Sukiyaki Hot Pot Set | | Broth base | Sesame paste + ground sesame + peanut paste + chili pepper + Sichuan pepper (huājiāo) | | Main ingredients | Beef, napa cabbage, green onion, tofu, wide-cut potato starch noodles | | Service style | Dine-in and takeout available |

The key point is that this item is sold as a "hot pot set". Rather than the "choose-your-own-ingredients" format of a dedicated malatang shop, it is more accurately described as a hybrid product that plugs a malatang-style broth into a gyudon-chain set meal format.

"How Long Is Sukiya's Malatang Available?" — Bottom Line First

The question on most people's minds when they land on this page is the end date of sales. Here's the short answer.

There are three reasons why the item is considered likely discontinued after the autumn/winter limited run.

Reason 1 — Sukiya's Hot Pot Sets Are Always a Seasonal Autumn/Winter Promotion

Sukiya's hot pot set lineup (beef sukiyaki, kimchi hot pot, triple-cheese beef sukiyaki, etc.) has historically launched in October–November and ended around January–February. Because this "Beef & Sesame Malatang Hot Pot Set" was part of the same seasonal promotion, it was likely to wrap up before spring 2026.

Reason 2 — Spring Menu Rotation

Major gyudon chains typically roll out spring menus in March–April, and it is standard practice for Sukiya to rotate out its autumn/winter promotions at that time. The fact that it was still available as of May 2026 may indicate an unusually extended run driven by the ongoing malatang boom.

Reason 3 — No Longer Listed on the Official Menu

When we checked Sukiya's official menu page under the set meals and hot pots category on May 15, 2026, there was no dedicated product page for the Beef & Sesame Malatang Hot Pot Set. It appears the page was taken down when the autumn/winter hot pot promotion ended.

If you want to wait for a relaunch (the next autumn/winter promotion) or any restock announcements, we recommend checking the following regularly.

• Sukiya official news
• Sukiya's official LINE account (distributes in-store promotion updates)
• In-store posters (seasonal promotions are often announced here first)

Breaking Down the Menu — What Makes It "Malatang"?

Let's analyze Sukiya's malatang hot pot set component by component from a malatang specialist's perspective (the following is based on the official press release and firsthand review reports from various media outlets).

The Broth — A Japanese-Friendly "Sesame × Sichuan Pepper" Twist

The broth base is a rich, nutty blend of sesame paste, ground sesame, and peanut paste, spiked with chili pepper and Sichuan pepper (huājiāo) — essentially a malatang leaning toward tantanmen in its flavor profile.

Authentic malatang in China is typically built on a clear chicken-bone broth (清湯, qīngtāng) with chili and Sichuan pepper, with sesame as an optional add-on. Sukiya's version, by contrast, uses sesame richness to appeal to Japanese tastes and dials back the numbing heat — a "mild malatang" of sorts.

For hardcore malatang fans craving that intense, tongue-numbing málà sensation, it may feel a little tame. But for first-timers trying malatang or families with members who can't handle heat, the balance is ideal.

The Noodles — Wide-Cut Potato Starch Noodles with a Satisfying Chew

The standout feature of Sukiya's version is the wide-cut potato starch noodles. Unlike the mung bean vermicelli commonly used in malatang or rice noodles (mǐxiàn), these are made from potato starch and offer a wonderfully chewy, bouncy texture with real substance.

In northeastern China they are known as tǔdòu fěn (土豆粉, potato noodles) — a beloved variety that even some authentic malatang specialists offer as an option. Sukiya's choice of this wide-cut noodle shows a reasonably faithful nod to malatang's local food culture.

Beef & Vegetables — The Reassuring Sukiya Touch

The beef is the familiar thinly sliced cut from Sukiya's gyudon, joined by napa cabbage, green onion, and tofu. While malatang specialty shops typically let you pick your own ingredients, this set comes as a complete, pre-composed combination, making it easy for newcomers to enjoy without any deliberation.

Rice — The Defining Feature of a "Hot Pot Set Meal"

The set comes with rice and miso soup. Eating malatang broth with rice is not a concept that exists in authentic malatang culture — it is entirely a gyudon-chain invention. The rich, sesame-heavy broth pairs excellently with rice, and the personally recommended way to finish the meal is to pour the remaining broth over the rice at the end.

Is It Really Good Value? — Comparing Prices with Malatang Specialists

To judge whether ¥980 for a regular serving is cheap or expensive, let's compare it to the price range at dedicated malatang restaurants.

At ¥980, the price is on par with or slightly below the mid-range of specialty restaurants. Given that it also includes rice, miso soup, and beef as a complete set, the value-for-money is quite strong.

That said, there is no customization — you can't swap the noodles for rice noodles, for instance — so those who want flexibility should go to a specialty shop, while those who prioritize convenience and reliability will be happy with Sukiya.

How Does It Compare to Other Sukiya Hot Pot Sets?

Here's where the malatang hot pot sits within Sukiya's broader hot pot lineup.

Compared to past promotions, the malatang hot pot sits in the "most Chinese-influenced, most exciting" position in the lineup. It's rare for Sukiya to venture into an authentic Chinese-style broth, making this a bold move clearly inspired by Japan's malatang boom.

Reception — What the Public and Press Are Saying

Because our editorial team had not yet tasted the item firsthand at the time of writing, this section summarizes findings from Sukiya's official announcements and firsthand review reports from various media (Mynavi News, Impress Watch, ASCII, macaroni, na-na, etc.), organized from a malatang-focused perspective.

What's Being Praised (from published reviews)

• Described as a crowd-pleasing sesame-based flavor that works as an accessible entry point to malatang
• The wide-cut potato starch noodles are praised across multiple outlets as "chewy" and "impressively satisfying"
• Many reviews note how well the broth pairs with rice, with several specifically recommending the finishing move of pouring leftover broth over rice
• The ¥980 price for a complete, generous set is consistently flagged as strong value

What Hardcore Malatang Fans May Notice (inferred from public information)

• The official description says "numbing spiciness," but most reviews suggest the numbing (má) takes a back seat to the heat (là) and sesame richness. Purists may find themselves wanting more huājiāo
• No ingredient customization means the quintessential malatang experience of building your own bowl is absent
• The noodle is potato starch only — no mung bean vermicelli or rice noodle swap available
• At ¥850 even for the bowl alone, the price gap with specialty restaurants isn't enormous

Based on the collective public reporting, the heat level is medium spicy to somewhat spicy. Compared to authentic malatang, it is noticeably milder, with the sesame richness and heat taking center stage over the numbing sensation. If you genuinely struggle with spice, check out the Guide to Choosing a Less Spicy Malatang.

Is Takeout Available? — Detailed Info on Take-Home Orders

The short answer: during the sales period, the Beef & Sesame Malatang Hot Pot Set was available for takeout (explicitly stated in the official press release). Whether a relaunch or restock would include the same takeout option should be confirmed with official sources at that time.

• Takeout price is the same as dine-in (regular ¥980)
• Takeout packaging was an aluminum pot plus a broth pouch, with assembly done at home (per firsthand review reports)
• At home, the recommended method is to heat the broth and combine it with the ingredients
• Pre-ordering and pre-payment are possible via the Sukiya official app's mobile order feature

One caveat: with takeout, the noodles will gradually absorb the broth over time, so eating soon after purchase is ideal. If you plan to carry it for a while, dining in will give better results.

How Many Calories? — Around 900 kcal for a Regular

For the official calorie figures, please refer to the product page or the nutritional information posted in-store. Based on the components, a rough estimate for a regular serving is around 900 kcal.

Between the fat from sesame and peanut paste, the carbs from the potato starch noodles, and the carbohydrates from the rice, this is a fairly calorie-dense meal. If you're watching your intake, consider ordering the mini size (¥950), leaving some noodles, or asking for less rice.

For a per-ingredient calorie breakdown and tips on enjoying malatang without overeating, see the Malatang Calorie Quick Reference.

Q&A — Common Questions About Sukiya's Malatang

Q. How long is Sukiya's malatang available?

A. As of May 15, 2026, the "Beef & Sesame Malatang Hot Pot Set" cannot be found on Sukiya's current menu or in their 2026 official news updates. Given the typical lifecycle of their autumn/winter promotions (which usually end around January–February), this site believes the item has most likely been discontinued nationwide. It may return in the next autumn/winter promotion, but if you want to eat it now, please check the Sukiya official news and confirm availability at your nearest location.

Q. What does it cost? What's the difference between the set and the bowl-only option?

A. The set meal is Mini ¥950 / Regular ¥980 / Large ¥1,030; the bowl only (no rice or miso soup) is ¥850. The bowl-only option is ¥130 less since it excludes rice and miso soup. Go with the set if you want to finish with rice; go bowl-only if you prefer to keep carbs lower.

Q. Is takeout available?

A. Yes, takeout was available. The price is the same as dine-in. It comes in an aluminum pot with a broth pouch, ready for home assembly. Pre-ordering via Sukiya's official app mobile order is also possible. Eat as soon as possible to prevent the noodles from soaking up too much broth.

Q. Can you adjust the spice level?

A. Spice level adjustment is basically not available at the time of ordering. The dish is fixed at medium-spicy to somewhat spicy. For more heat, try the table-side shichimi or chili flakes; for more numbness, the advanced move is to bring your own huājiāo and sprinkle it on (at your own risk, of course).

Q. How many calories does it have?

A. Around 900–1,000 kcal for a regular. The sesame-based broth and rice make it a fairly high-calorie meal, so if you're dieting, go for the mini size with a lighter hand on the noodles. See Malatang Calories & How to Enjoy It Without Gaining Weight for details.

Q. How is it different from a malatang specialty restaurant?

A. There are three main differences.

1. You can't choose your own ingredients (Sukiya is a fixed set; specialty shops let you pick freely)
2. The noodle is potato starch only (specialty shops offer mung bean vermicelli, rice noodles, udon, and more)
3. Rice and miso soup are included (set meal format)

The right way to think about it: Sukiya for a malatang introduction or quick try; specialty restaurants when you want to customize to your taste or seek a more authentic experience.

Q. Can children eat it?

A. Given that it is set at medium-spicy to somewhat spicy, it may be a bit much for elementary-school-age children and younger who are not used to spicy food. The simultaneously released "Beef Sukiyaki Hot Pot Set" (no spice, ¥880) is the more family-friendly choice.

For Those Who Want to Explore Authentic Malatang Further

Sukiya's malatang hot pot set is an excellent entry point into the malatang boom. If it leaves you wanting more — "I want to try the real thing" or "I want to pick my own ingredients" — here are your next steps.

• Make authentic malatang at home → Homemade Authentic Malatang Recipe (approx. ¥300 per serving, ready in 15 minutes)
• Find a less spicy malatang → Guide to Choosing a Less Spicy Malatang
• Find a specialty restaurant → Search the site's restaurant listings at /shops

Summary — Who Should Try Sukiya's Malatang Hot Pot Set

• Perfect for malatang first-timers. The sesame base keeps things mild and approachable
• Great for anyone who wants value — a complete set for ¥980
• Ideal if you want to try it easily as takeout — take-home service is available
• A great fit for those who like eating it with rice — the finishing broth-over-rice move is genuinely delicious

On the other hand, if you want the authentic experience with full ingredient customization, a dedicated malatang restaurant is the right call. Sukiya's version is best enjoyed with the understanding that it is a Japanese-adapted, set-meal-format take on malatang.

Note: as of May 2026, this item no longer appears on the official current menu and is most likely discontinued nationwide. If you're waiting for a relaunch, keep an eye on the next autumn/winter promotion (typically released in late October).

Related Articles

• Homemade Authentic Malatang Recipe → /blog/malatang-recipe-honkaku
• Malatang Calories & How to Enjoy It Without Gaining Weight → /blog/malatang-calorie
• Guide to Choosing a Less Spicy Malatang → /blog/malatang-karakunai-erabikata
• Malatang vs. Hotpot — What's the Difference? → /blog/malatang-hyouki-hinabe-chigai