CHAIN GUIDE
iSDG Malatang

iSDG Malatang

iSDG Malatang is a malatang chain run by ISDG Ishokudogen, a Japanese health-food company. Their hit cup noodle "Chuka-bo Malatang" sold 13 million servings in 16 months — and this chain brings that recipe to life. The first store opened in Kichijoji on February 26, 2026. The base set (broth + noodles) is ¥620, with toppings sold by weight at ¥3.1 per gram from a lineup of 40+ ingredients. Dozens of locations are planned for the year ahead.

Base Price
620yen〜
Spice
0–4spice

Ordering System

Varies by location

620yen〜

Tax excl.

Self-serve by weight + base set (born from a cup noodle)

By Weight
Applies to
All stores
Includes
Broth + noodles
  • Pick freely from 40+ ingredients displayed in the showcase
  • Base set (broth + noodles) ¥620; toppings priced at ¥3.1 per gram by weight
  • Certain items available as individual add-ons (e.g., oysters: ¥150 for 2–3 pieces)
  • Budget guide: ¥1,000–¥1,999 per person (some combinations reach ¥2,001–¥3,000)
  • Hours: Mon–Sun 11:00–22:00, open daily

Spice Levels

From clear broth to max heat

0 Level 0 (no spice) 1 Level 1 (mild) ★ 4 Level 4 (extra hot)
  • 0
    Level 0 (no spice)

    Enjoy the "Chuka-bo Malatang" broth with zero heat. Great for families with children or spice-shy diners

  • 1
    Level 1 (mild) Most Popular

    Entry-level for first-timers who want a hint of the signature mala aroma

  • 2
    Level 2 (medium) Most Popular

    The standard heat — the go-to choice for fans of the original cup noodle

  • 3
    Level 3 (hot)

    For those who want a good sweat

  • 4
    Level 4 (extra hot)

    The maximum level — a challenge for seasoned spice lovers

Popular Toppings

By weight — add as much as you like

Glass Noodle Alternatives

Low-carb & diet-friendly picks

Glass noodles (from the original cup noodle)

Diet perspective

Silky, smooth glass noodles based on the recipe from "Chuka-bo Malatang"

Available at: All locations

Wheat noodles / knife-cut noodles (optional)

Diet perspective

Additional noodle options offered at select locations

Available at: Varies by location

Soup Variations

Transform the flavor of your bowl

Chuka-bo Malatang broth (signature)

The broth recipe from the 13-million-serving hit cup noodle "Chuka-bo Malatang," adapted for the restaurant. Rich, deeply flavored, with that satisfying numbing kick — the real-life version fans have been waiting to try

Pairs well with: Levels 1–3

With calories — great starting point

Spice 2level

Calories not disclosed

Level 2 × Classic (the cup noodle fan pick)

Toppings
Lamb・Wood ear mushrooms・Bok choy・Tofu skin
Arrangement
Chuka-bo Malatang broth (signature)

Experience the 13-million-serving hit cup noodle in real life. Medium heat lets you savor every layer of the rich, numbing broth

Spice 0level

Calories not disclosed

Level 0 × Health-conscious (the ISDG brand experience)

Toppings
Chicken・Tofu・Tofu skin・Bok choy
Arrangement
Chuka-bo Malatang broth (signature)

A light, wholesome bowl that reflects the health-food roots of the ISDG brand. No heat — just clean flavor and low calories

Spice 1level

Calories not disclosed

Level 1 × Seafood (oyster-forward)

Toppings
Oysters・Tofu skin・Napa cabbage・Enoki mushrooms
Arrangement
Chuka-bo Malatang broth (signature)

Let the individually added oysters (¥150 for 2–3) take center stage, with mild heat bringing out their natural sweetness

Spice 3level

Calories not disclosed

Level 3 × All-out (the spice-lover's repeat order)

Toppings
Pork・Lamb・Fish balls・Bean sprouts
Arrangement
Chuka-bo Malatang broth (signature)

Hot broth, lamb, and fish balls — a bold, satisfying bowl that only works at the right portion size. For serious spice fans

Sides

Rice, dim sum & desserts

"Chuka-bo Malatang" cup noodle (takeout reference)

The original cup noodle that inspired this chain is also available through the ISDG official online store. Many guests pick one up as a souvenir after dining in

Store-Exclusive Menu

Only available at this location

Kichijoji (Store #1)

  • Inside "NAKAMICHI GARDEN" on Nakamichi-dori, Kichijoji, Musashino, Tokyo
  • Opened February 26, 2026 (the very first location)
  • Hours: Mon–Sun 11:00–22:00, open daily
  • Budget: ¥1,000–¥2,999 per person
  • Gained social media buzz as the real-world version of the "Chuka-bo Malatang" cup noodle

Otsuka, Shimokitazawa, and more (planned openings)

  • Dozens of new locations planned within the year
  • An emerging force in the malatang scene, drawing attention with its aggressive expansion

Locations

Listed on Mala Tabetai

Guides to help you learn about this chain

FAQ

What is iSDG Malatang, and how is it different from other malatang chains? +

iSDG Malatang is run by ISDG Ishokudogen, a Japanese health-food company. The chain grew out of their hit cup noodle "Chuka-bo Malatang" — 10 million units sold in 16 months, reaching 13 million by February 2026 — and brings that recipe to a sit-down format. It's a unique concept that lets fans of the cup noodle experience the real thing in person.

Where are the stores? How many are there? +

The first location opened on February 26, 2026, inside "NAKAMICHI GARDEN" on Nakamichi-dori in Kichijoji. Dozens more locations are planned for the year, including Otsuka and Shimokitazawa — a fast-growing chain to watch.

How much does it cost? +

The base set (broth + noodles) is ¥620. Toppings are priced by weight at ¥3.1 per gram. Individual add-ons like oysters (¥150 for 2–3 pieces) are also available. A typical meal runs ¥1,000–¥1,999.

What makes the broth special? +

It's the restaurant adaptation of the broth from "Chuka-bo Malatang," the cup noodle that sold 13 million servings. Rich and deeply flavored, with the numbing mala kick fans love — and quality you'd expect from a health-food company.

How many spice levels are there? +

Five levels, from 0 (no spice) to 4 (extra hot). First-timers should start at level 1 or 2; cup noodle fans usually go straight to 2 or 3.

How many topping options are there? +

Over 40 ingredients fill the display case, spanning vegetables, mushrooms, tofu, meat, and seafood. Oysters (¥150 for 2–3 pieces) are available as a special individual add-on.

Can I buy the "Chuka-bo Malatang" cup noodle too? +

In-store availability varies by location, but the cup noodle is sold through the ISDG official online store. It's a popular souvenir for guests leaving the restaurant.

What's a good combination if I'm watching my diet? +

Go for level 0–2 and load up on low-calorie options like bok choy, napa cabbage, tofu skin, tofu, and enoki mushrooms. As a health-food brand, ISDG makes it easy to build a nutritious, balanced bowl.

Compiled and edited from official sources (ISDG Ishokudogen, ishokudogen.co.jp), the press release (ishokudogen.co.jp/blog/20260219), the Chuka-bo Malatang product page, Kichijoji store coverage (kichifan.com / advertimes.com), and expert analysis (Yahoo! News, Daisuke Miwa). Figures such as the ¥620 base set, ¥3.1/g topping price, ¥150 oyster add-on, 40+ ingredients, and planned store count are subject to change — please check the official website or individual locations for the latest information.

Check the official site for the latest info