CHAIN GUIDE
iSDG Malatang

iSDG Malatang

iSDG Malatang is a malatang chain run by ISDG Ishokudogen, a Japanese health-food company. Their hit cup noodle "Chuka-bo Malatang" sold 13 million servings in 16 months — and this chain brings that recipe to life. The first store opened in Kichijoji on February 26, 2026. The base set (broth + noodles) is ¥620, with toppings sold by weight at ¥3.1 per gram from a lineup of 40+ ingredients. Dozens of locations are planned for the year ahead.

Base Price
620yen〜
Spice
0–4spice

Ordering System

Varies by location

620yen〜

Tax excl.

Self-serve by weight + base set (born from a cup noodle)

By Weight
Applies to
All stores
Includes
Broth + noodles
  • Pick freely from 40+ ingredients displayed in the showcase
  • Base set (broth + noodles) ¥620; toppings priced at ¥3.1 per gram by weight
  • Certain items available as individual add-ons (e.g., oysters: ¥150 for 2–3 pieces)
  • Budget guide: ¥1,000–¥1,999 per person (some combinations reach ¥2,001–¥3,000)
  • Hours: Mon–Sun 11:00–22:00, open daily

Spice Levels

From clear broth to max heat

0 Level 0 (no spice) 1 Level 1 (mild) ★ 4 Level 4 (extra hot)
  • 0
    Level 0 (no spice)

    Enjoy the "Chuka-bo Malatang" broth with zero heat. Great for families with children or spice-shy diners

  • 1
    Level 1 (mild) Most Popular

    Entry-level for first-timers who want a hint of the signature mala aroma

  • 2
    Level 2 (medium) Most Popular

    The standard heat — the go-to choice for fans of the original cup noodle

  • 3
    Level 3 (hot)

    For those who want a good sweat

  • 4
    Level 4 (extra hot)

    The maximum level — a challenge for seasoned spice lovers

Popular Toppings

By weight — add as much as you like

Glass Noodle Alternatives

Low-carb & diet-friendly picks

Glass noodles (from the original cup noodle)

Diet perspective

Silky, smooth glass noodles based on the recipe from "Chuka-bo Malatang"

Available at: All locations

Wheat noodles / knife-cut noodles (optional)

Diet perspective

Additional noodle options offered at select locations

Available at: Varies by location

Soup Variations

Transform the flavor of your bowl

Chuka-bo Malatang broth (signature)

The broth recipe from the 13-million-serving hit cup noodle "Chuka-bo Malatang," adapted for the restaurant. Rich, deeply flavored, with that satisfying numbing kick — the real-life version fans have been waiting to try

Pairs well with: Levels 1–3

With calories — great starting point

Spice 2level

Calories not disclosed

Level 2 × Classic (the cup noodle fan pick)

Toppings
Lamb・Wood ear mushrooms・Bok choy・Tofu skin
Arrangement
Chuka-bo Malatang broth (signature)

Experience the 13-million-serving hit cup noodle in real life. Medium heat lets you savor every layer of the rich, numbing broth

Spice 0level

Calories not disclosed

Level 0 × Health-conscious (the ISDG brand experience)

Toppings
Chicken・Tofu・Tofu skin・Bok choy
Arrangement
Chuka-bo Malatang broth (signature)

A light, wholesome bowl that reflects the health-food roots of the ISDG brand. No heat — just clean flavor and low calories

Spice 1level

Calories not disclosed

Level 1 × Seafood (oyster-forward)

Toppings
Oysters・Tofu skin・Napa cabbage・Enoki mushrooms
Arrangement
Chuka-bo Malatang broth (signature)

Let the individually added oysters (¥150 for 2–3) take center stage, with mild heat bringing out their natural sweetness

Spice 3level

Calories not disclosed

Level 3 × All-out (the spice-lover's repeat order)

Toppings
Pork・Lamb・Fish balls・Bean sprouts
Arrangement
Chuka-bo Malatang broth (signature)

Hot broth, lamb, and fish balls — a bold, satisfying bowl that only works at the right portion size. For serious spice fans

Sides

Rice, dim sum & desserts

"Chuka-bo Malatang" cup noodle (takeout reference)

The original cup noodle that inspired this chain is also available through the ISDG official online store. Many guests pick one up as a souvenir after dining in

Store-Exclusive Menu

Only available at this location

Kichijoji (Store #1)

  • Inside "NAKAMICHI GARDEN" on Nakamichi-dori, Kichijoji, Musashino, Tokyo
  • Opened February 26, 2026 (the very first location)
  • Hours: Mon–Sun 11:00–22:00, open daily
  • Budget: ¥1,000–¥2,999 per person
  • Gained social media buzz as the real-world version of the "Chuka-bo Malatang" cup noodle

Otsuka, Shimokitazawa, and more (planned openings)

  • Dozens of new locations planned within the year
  • An emerging force in the malatang scene, drawing attention with its aggressive expansion

Locations

Listed on 麻辣タベタイ

FAQ

What is iSDG Malatang, and how is it different from other malatang chains? +

iSDG Malatang is run by ISDG Ishokudogen, a Japanese health-food company. The chain grew out of their hit cup noodle "Chuka-bo Malatang" — 10 million units sold in 16 months, reaching 13 million by February 2026 — and brings that recipe to a sit-down format. It's a unique concept that lets fans of the cup noodle experience the real thing in person.

Where are the stores? How many are there? +

The first location opened on February 26, 2026, inside "NAKAMICHI GARDEN" on Nakamichi-dori in Kichijoji. Dozens more locations are planned for the year, including Otsuka and Shimokitazawa — a fast-growing chain to watch.

How much does it cost? +

The base set (broth + noodles) is ¥620. Toppings are priced by weight at ¥3.1 per gram. Individual add-ons like oysters (¥150 for 2–3 pieces) are also available. A typical meal runs ¥1,000–¥1,999.

What makes the broth special? +

It's the restaurant adaptation of the broth from "Chuka-bo Malatang," the cup noodle that sold 13 million servings. Rich and deeply flavored, with the numbing mala kick fans love — and quality you'd expect from a health-food company.

How many spice levels are there? +

Five levels, from 0 (no spice) to 4 (extra hot). First-timers should start at level 1 or 2; cup noodle fans usually go straight to 2 or 3.

How many topping options are there? +

Over 40 ingredients fill the display case, spanning vegetables, mushrooms, tofu, meat, and seafood. Oysters (¥150 for 2–3 pieces) are available as a special individual add-on.

Can I buy the "Chuka-bo Malatang" cup noodle too? +

In-store availability varies by location, but the cup noodle is sold through the ISDG official online store. It's a popular souvenir for guests leaving the restaurant.

What's a good combination if I'm watching my diet? +

Go for level 0–2 and load up on low-calorie options like bok choy, napa cabbage, tofu skin, tofu, and enoki mushrooms. As a health-food brand, ISDG makes it easy to build a nutritious, balanced bowl.

Compiled and edited from official sources (ISDG Ishokudogen, ishokudogen.co.jp), the press release (ishokudogen.co.jp/blog/20260219), the Chuka-bo Malatang product page, Kichijoji store coverage (kichifan.com / advertimes.com), and expert analysis (Yahoo! News, Daisuke Miwa). Figures such as the ¥620 base set, ¥3.1/g topping price, ¥150 oyster add-on, 40+ ingredients, and planned store count are subject to change — please check the official website or individual locations for the latest information.

Check the official site for the latest info